April 23, 2014
World’s Biggest Commercial Finale
More than 90,000 people from 170 countries have added their photo to Rotary’s World’s Biggest Commercial, a digital campaign to support the fight to end polio. Celebrities and others across the globe uploaded a photo of themselves doing the “this close” pose to the campaign website.
Each photo was added to an ever-expanding online web-based video with the likes of notable figures including Archbishop Desmond Tutu, Bill Gates, Archie Panjabi, Jackie Chan and others. The resulting video has grown to over three hours long!
Where does your country rank?
From Canada, to Kenya, to New Zealand global support for polio eradication poured in, with advocates from 170 countries adding their “this close” photo. Brazil contributed 37,000 photos, Spain sent 14,000 and Portugal added 7,000 images. Where does your country rank? Find out here.
Since the launch of the Global Polio Eradication Initiative, led by Rotary and its partners- the World Health Organization, CDC, UNICEF, and the Bill & Melinda Gates Foundation- polio cases have been reduced more than 99%. There were only 406 cases worldwide in 2013. When Rotary started the fight to end polio in 1985, 125 countries were polio-endemic. Today only three countries have never stopped transmission of the wild poliovirus: Nigeria, Afghanistan and Pakistan.
Through 2018, every new dollar Rotary commits to polio eradication will be matched two-to-one by the Bill & Melinda Gates Foundation up to $35 million a year.
It’s not too late
The World's Biggest Commercial is wrapping up soon but it’s not too late to add your photo. By participating in the World’s Biggest Commercial and helping to raise awareness and funds, you have an opportunity to be a part of history and create a polio-free future. Polio will only be the second human disease ever eradicated.
We are "this close" to having 100,000 participants. Help us surpass our goal. Upload your photo before June 30 to be a part of history with Rotary!
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